Communicate efficiently 
​thanks to customers insights

Context
In 2015, 70% of anti aging skincare shoppers haven't been buying Nivea. Market challenger, Nivea wanted to gain market share promoting the right range to the right shopper (30-45 yo, 45-60 yo, 60+ yo).

objective

Gain market share avoiding cannibalization within product ranges.

solution

100% of anti aging skincare shoppers contacted with an offer adapted to their age level.

result

At the end of the campaign:

+0,7 point

on Nivea value
share during
3 months

The POS solution enabling a precise in store targeting in order to distribute the right offer to the right target and thus avoid cannibalization between ranges. A powerfull tool to boost sales.

Nadège Da Silva,
Senior Product Manager NIVEA Visage

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