Gain market share avoiding cannibalization within product ranges.
100% of anti aging skincare shoppers contacted with an offer adapted to their age level.
At the end of the campaign:
on Nivea value
The POS solution enabling a precise in store targeting in order to distribute the right offer to the right target and thus avoid cannibalization between ranges. A powerfull tool to boost sales.
Nadège Da Silva,
Senior Product Manager NIVEA Visage
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