Personalize and dematerialize 
​your folders

Context
A retailer's customer buys on average less than 3% of a folder's products.

objective

Leverage folders' impact and reinforce the retailer's price and promo positionning. 

solution

Catalina developed a unique personnalization targeting engine to identify the most relevant promotions for each customer.

A one to one omnichannel communication: 99,9 %  unique combinations for several million customers 

A turnkey solution for the retailer.

result

Impact on targeted customers' spendings and positive feedbacks:

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