Stenghten customers' 
commitment thanks 
​to digital channels

Context
An omni-canal customer will spend more for beeing more committed to the retailer.

objective

Maximize customer loyalty making great instore experience beeing prolonged online.

solution

Catalina developped a digital personalized couponing service (online and mobile): My coupons. On the website (www.mycoupons.sainsburys.co.uk), each customer have access to a unique offers list based on its personal instore and online spendings history.

Every user can select 5 offers and get cashback automatically in Bonus Nectar points as soon as the offer challenge is completed instore or online.

results

  • Sainsbury performance KPI’s on customer engagement over-reached.
  • Recognized by FMCG experts
x3
efficency vs other channels

contact us

Feel free to contact us to learn more about this case study.

Contact
© 2017 Catalina Marketing Inc.
Join us on