Develop a "puchase reflex" 
​on a highly penetrated market

Soft drinks concern 9 households over 10. However, only 1 basket over 4 contains soft drinks. Leader of the market, Coca Cola Enterprise France wishes to increase purchase acts.


Drive purchase frequency of its main brands.


We have been trusting Catalina for many years because they have been able to provide solutions adapted to our market challenges thanks to their reflection and innovation capabilities. Digital programs developed by Catalina give us the possibility to stay close to our customers from the shopping list to the instore purchase. For us, it's the way of securing the soft drinks purchase habit, decided instore in 40% of occasions. Mobile is changing the shopper experience  increasing the number of touchpoints with our targets, very captives with this media. Not to mention the ability of monitoring campaigns' impact in real time to optimize the design and thus be even more efficent.

Olivier Dexemple,
Directeur marketing, Coca-Cola Entreprise France.


Total of:

personnalized offers

developed to maximize purchases

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