Gain market share in 
a highly competitive environment

Context
Challenger on the ultra competitive coffee caps market, Carte Noire wants to develop its market share.

objective

Recruit and retain its shoppers within a niche category.

solution

results

Since Catalina integration: 

45.3%
penetration rate

+2.4 points in 2014

In addition to our communication plan, Catalina En campaigns contributed to recruit new consumers for Carte Noire.

Emmanuelle Dubost,
Chef de Groupe Marketing Café (Mondelez) 

contact us

Feel free to contact us to learn more about this case study.

Contact
© 2017 Catalina Marketing Inc.
Join us on