Working with Retailers
& Manufacturers
over 30 years

Created in 1983 in the United States, Catalina is a global pioneer in customer knowledge enhancement.

We offer customer relationship marketing solutions enabling retailers and manufacturers to increase sales and strengthen customer loyalty.
Catalina has a dual expertise, unique on the market, based on the analysis of on-line and off-line  purchase behavior combined with the ability to offer personalised content on omni-channel platforms.

This dual expertise guarantees manufacturers and retailers campaigns maximum efficency.

Catalina can propose an omni-channel platform to assist customers all along their shopping journey


Targeted and Personalised communication and offers.

Online & Mobile

Personalised offers on retailer website & Access to personalised offers and content.

In Store

Targeted offers delivered individually at checkout.

Catalina in the world

1 400 employees in the world, 400 in Europe, 250 in France and Benelux.

Catalina in the world


Funded in 2005, Catalina Benelux is located in French headquarters in Boulogne Billancourt. Our clients are among the major retailers in Belgium and Netherlands. For them, 50 people are developing and running innovative Omni channel solutions to engage their customers.


The French subsidiary has been created in 1994 and is currently the biggest in Europe. The office, based in Boulogne Billancourt (South Paris), gathers 200 employees adressing retailers and manufacturers challenges every day. Since 2012, Catalina France has integrated mobile and web as new chanels for its campaigns.


Established in the UK in 1992, Catalina now has offices in Reading and Leeds. 50 employees work with leading UK retailers on a wide range of loyalty initiatives and with over 130 brands to develop loyalty solutions.


Created in 2003, the German subsidiary now gathers 50 employees in Bad Homburg (North Frankfurt). Every year, 1.5 Billion baskets are analyzed to distribute targeted and personalised offers in 4 000 stores. Since 2014, Catalina Germany has integrated mobile in its campaigns.


The Italian branch was founded in 1999. Based in Milan, Catalina Italy is composed of a team of 50 employees supporting a growing number of leading CPG Brands and Retailers through personalised and measurable campaigns.

catalina was founded in 1983

Our founders invented the personalised checkout coupon to help retailers and brands to reach consumers more efficiently, and develop brands and retailers' customers preference.

90's: Catalina develop fast and expand internationally in Europe and Asia.

2010’s: Catalina reinforce its position on mobile

The company acquired Modiv media (m-commerce solution) and invented ‘BuyerVision’ to help CPG retailers and brands efficiently target their most valuable consumers through display, video, and mobile advertising.

Today: Personalized Digital Media

Catalina’s ever-evolving networks, shopper insights and capabilities give the compagny an unparalleled ability to personalise the consumer’s path to purchase through mobile, online and in-store networks.

• Mobile Display & Video Network : Reaching 70 MM households/month
• Online Display & Video Network : Reaching 50 MM households
• In-Store Media Network: Influencing over 260 MM U.S. shoppers/month

Catalina ‘s Headquarter is  based in St Petersburg (Florida) and has 900  employees.  Nine offices throughout the country allow proximity with CPG retailers and brands.

the japan subsidiary was created in 1999

Based in Tokyo, Catalina Japan has 120 employees. Since its establishment, the branch have been achieving high growth and works currently with about 40 retailers and 100 manufacturers.

Since 2013, Catalina Japan has developed multichannel solutions, coupon website and mobile coupon application and moves forward to implement omni-channel solutions.

They trust us

Manufacturers, Retailers, Media partners, Catalina helps many clients in Europe.

Providing solutions to more than 500 leading brands across all sectors of consumer goods in Europe.
We support leading retail clients across multiple shopping channels including supermarkets, online and convenience stores in Europe.
Catalina builds partnerships with major media platforms in Europe bringing together a wide audience of shoppers looking for great deals.


Chief Executive Officer

Andy Heyman is responsible for the overall operation and strategic direction of the business, and serves on the company’s board of directors. Andy previously held the position of president of NCR Financial Services for NCR Corporation, a global leader in omni-channel solutions that enable more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business.

William FAIVRE
William FAIVRE
President International

William leads our European activities, and  is a member of the Catalina Corporation Executive Committee. William is focused on our strategic initiatives and our digital transformation. He joined Catalina in the start up phase and contributed to our success story and our leading position on the European market.
Prior to Catalina, William was already in CPG Marketing and data in companies such as Nielsen and L’Oréal.

Karine ELOY
Karine ELOY
Group Vice-President, France & Benelux

Karine is responsible to define Catalina's strategy to adress France and Benelux retailers and manufacturers issues and stakes. She also has to accelerate Catalina's omni-channel transformation. Previously, Karine used to work for Mars.

Florence QUEROY
Florence QUEROY
Vice President, Benelux

Florence QUEYROI is responsible for our Benelux activities since 2013. 
Through various leadership positions in Catalina France and Italy, Florence has a comprehensive understanding of European business both for retailers and manufacturers. 
Prior to Catalina, Florence was already in Marketing and Data companies such as IRI and Kantar.

© 2017 Catalina Marketing Inc.
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